Recent market evaluations of the automobile industry in America provides data showing that on an average, Americans own 2.7 vehicles per household and trade an average of every 2 years. Based on those numbers, the opportunities are enormous. Below is an example of how much each customer is worth to you and your dealership.

If you averaged: 200 cars per month each year for 5 years, that would represent your total number of new customers: 200 x 12 months = 2,400 x 5 years = 12,000 New Customers.

Each household from these 12,000 customers has an additional 1.7 vehicles:12,000 x 1.7 = 20,400 additional sales opportunities. That’s an extra 4,080 New Customers per year or 340 New Customers per Month!

Of the: 12,000 that you sold 60% of them are now 24-60 months old: 12,000 x 60% = 7,200 immediate sales opportunities.

If each customer were a satisfied customer because of proper customer service delivery, and they gave you just 1 referral with 2.7 vehicles in that household:12,000 x 2.7 = 32,400 referral sales opportunities.That’s an extra 6,480 customers per year or 540 customers per month!

If you closed 25% of the 32,400 referrals, you would have an additional 8,100 units sold with an average profit of $2,500. The dealership would net an additional $20,250,000 in profits. That’s an extra $4,050,000 per year or $337,500 per Month!

These numbers take time and it’s never too late to begin. It’s time to start building a Strong Referral Program Now!